Charmed Life: Classic Bracelet Holds Promise of More Valentine’s Days, And Charms, To Come January 31, 2006 – Posted in: Press

By PAIGE WISER
Published: January 31, 2006
Chicago Sun-Times

Gentlemen, as you begin shopping for Valentine’s Day gifts, we beg you to consider: The charm bracelet. The demand for them goes in and out of fashion, but you can be confident you’re buying a classic. Charms have been traced at least as far back as ancient Egypt, when their owners would be buried wearing them as a sort of I.D. tag. They were believed to help the gods guide the deceased to their appropriate station in the afterlife.

Today, charm bracelets are personal, fun and one-of-a-kind. You can buy charms at a mall kiosk and Louis Vuitton (although the latter will run you thousands of dollars, before you buy any charms).

Is there any gift to give at Valentine’s Day that holds more promise? As souvenir charms are added, that bracelet may one day hold a champagne bottle charm, an Eiffel Tower charm, a baby bottle charm … and even more memories of the relationship of a lifetime.

Oh, don’t worry, guys, they make the kind that aren’t fraught with meaning, too. With our guide, we’re confident you’ll find the trinket that’s right for your loved one.